Mimicking the recent John Lewis campaign, the brief was to shoot an image that represented the target audience of an upcoming European TV channel.This was very simply lit using two Alien Bee 800 strobes with grids. The first was used to create the spot on the background and the second was used high to create the hard shadow on the products. The shoe, bag and baby bottle were shot like that in camera and the other objects were hung with thread in the shoot and retouched into precariously balanced positions.